Slow Burn: Tech's Creeping Threat to Art Fairs
With the 2014 edition of Art Basel Miami Beach now just a little over a week away, I’ve been thinking about how long for this world the current art fair exhibitor model really is. I’ve read and listened to so many gallerists this year lamenting the same increasingly hellish reality: that the all-in costs associated with running a booth at any fair, let alone the top tier set, are obscenely high…and yet the sales revenue those booths generate now makes up such a colossal proportion of their annual grosses that most sellers can’t afford NOT to participate in them.
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